Can Alloy grant rights to other franchise owners to establish and operate Alloy facilities outside my Designated Territory?

According to Alloy's 2025 Franchise Disclosure Document, Alloy retains the right to grant rights to other franchise owners to establish and operate Alloy facilities outside your Designated Territory. This means that while you are granted a Designated Area, Alloy is not restricted from allowing other franchisees to operate outside of that area.

This condition applies during the term of the Franchise Agreement. Alloy maintains the right to establish and operate, and grant rights to other franchise owners to establish and operate, facilities or similar businesses at any locations outside your Designated Territory under terms and conditions they deem appropriate.

This lack of exclusivity is a common practice in franchising, allowing Alloy to expand its brand presence and market coverage. However, it also means that as a franchisee, you may face competition from other Alloy franchisees operating in nearby areas, although not within your Designated Area. Prospective franchisees should consider this factor and evaluate the potential impact of competition from other Alloy locations when assessing the franchise opportunity.