To whom is the Grand Opening Marketing fee paid for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
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YOUR ESTIMATED INITIAL INVESTMENT
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Made |
|---|---|---|---|---|
| Initial Franchise Fee (1) | $60,000 | Lump sum | Upon signing Franchise Agreement | Us |
| Rent – 3 Months (2) | $14,400- $31,800 | As arranged | As arranged | Landlord |
| Lease and Utility Security Deposits (3) | $4,000-$7,500 | As arranged | As arranged | Landlord and Utility Companies |
| Architect/Project | $10,000- | As arranged | As arranged | Preferred |
| Management (4) | $32,500 | Vendor | ||
| Leasehold | $95,240- | As arranged | As arranged | Contractor |
| Improvements (5) | $180,270 | |||
| Furniture, Fixtures and Equipment (6) | $38,000- $81,000 | As arranged | As arranged | Approved Suppliers |
| Signage (7) | $17,000- $24,000 | As arranged | As arranged | Approved Suppliers |
| Initial Inventory (8) | $250-$500 | As arranged | As arranged | Approved Suppliers |
| Permits and Licenses (9) | $1,000-$3,000 | As arranged | As arranged | Government Agencies |
| Insurance – 3 Months of Annual Premium (10) | $600-$1,800 | As arranged | As arranged | Insurance Companies |
| Grand Opening Marketing (11) | $30,000- $40,000 | As arranged | As arranged | Approved Suppliers or Us |
| Training Expenses | $1,660-$3,350 | As arranged | As arranged | Airline, Hotel, Restaurants, Employees, etc. |
| Computer System (13) | $4700-$6900 | As arranged | As arranged | Approved Suppliers |
| Type of Expenditure | Amount | Method of Payment |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 20–25)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Grand Opening Marketing fee is paid to either approved suppliers or directly to Alloy. The amount ranges from $30,000 to $40,000.
Alloy requires franchisees to conduct a pre-sale and grand opening marketing campaign to promote the opening of their facility and generate sales. This campaign must adhere to the pre-sale marketing playbook provided in the Operations Manual and should be conducted in the 60-90 day period before the Grand Opening, continuing until membership enrollment capacity is reached.
This payment structure gives Alloy some control over the marketing process, as they can either manage the campaign directly or ensure that franchisees are using approved vendors. Prospective franchisees should clarify with Alloy the specific circumstances under which payment is made to Alloy versus approved suppliers, and what level of control they have over vendor selection.