To whom is the Furniture, Fixtures and Equipment fee paid for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
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YOUR ESTIMATED INITIAL INVESTMENT
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Made |
|---|---|---|---|---|
| Initial Franchise Fee (1) | $60,000 | Lump sum | Upon signing Franchise Agreement | Us |
| Rent – 3 Months (2) | $14,400 |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 20–25)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Furniture, Fixtures, and Equipment fee, which ranges from $38,000 to $81,000, is paid to Approved Suppliers. This fee covers essential items needed to set up the Alloy facility.
The estimate includes a front reception desk, retail cabinet, washer, dryer, guest chairs, end tables and storage cubbies, sound system, television, refrigerator, defibrillator, Inbody and exercise equipment, including, straps, balls, bands, kettle bells, other weights, racks and bikes.
The low end of the estimate is based on a leased equipment package, while the high end covers the outright purchase of all equipment in addition to the furniture and fixtures required for the facility. This provides franchisees with options to manage their initial investment based on their financial situation and preferences. Prospective franchisees should confirm with Alloy a list of approved suppliers to ensure they meet the brand's standards and negotiate the best possible rates and terms.