Is the Alloy franchisee's right to use the Alloy Trademarks specifically conditioned?

You acknowledge and agree that the Trademarks are our Affiliate's property and we have licensed the use of the Trademarks to you and others.

You further acknowledge that your right to use the Trademarks is specifically conditioned upon the following:

• A.

Trademark Ownership.

The Trademarks are our Affiliate's valuable property, and our Affiliate is the owner of all right, title and interest in and to the Trademarks and all past, present or future goodwill of the Facility and of the business conducted at the Facility that is associated with or attributable to the Trademarks.

Your use of the Trademarks will inure to our Affiliate's benefit.

You may not, during or after the term of this Agreement, engage in any conduct directly or indirectly that would infringe upon, harm or contest our rights in any of the Trademarks or the goodwill associated with the Trademarks, including any use of the Trademarks in a derogatory, negative, or other inappropriate manner in any media, including but not limited to print or electronic media.

• B.

Trademark Use.

You may not use, or permit the use of, any trademarks, trade names or service marks in connection with the Facility except those set forth in the Manual or except as we otherwise direct in writing.

You may use the Trademarks only in connection with such products and services as we specify and only in the form and manner we prescribe in writing.

You must comply with all trademark, trade name and service mark notice marking requirements.

You may use the Trademarks only in association with services and products approved by us and that meet our standards or requirements.

• C.

Facility Identification.

You must use the name ALLOY as the trade name of the Facility and you may not use any other mark or words to identify the Facility without our prior written consent.

You may not use any of the words ALLOY or any of the other Trademarks or any names or words that are substantially similar as part of the name of your corporation, partnership, limited liability company or other similar entity.

Source: Item 23 — RECEIPTS (FDD pages 69–245)