What is the Alloy franchisee's obligation regarding the use of proprietary and non-proprietary techniques and processes?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
opened under the Development Schedule.
YOUR DUTIES
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- You must perform the following obligations:
- A. You must comply with all of the terms and conditions of each Franchise Agreement, including the operating requirements specified in each Franchise Agreement.
- B. You and your Owners, officers, directors, shareholders, partners, members and managers (if any) acknowledge that your entire knowledge of the operation of an ALLOY Facility and the System, including the knowledge or know-how regarding the specifications, standards and operating procedures of the services and activities, is derived from information we disclose to you and that certain information is proprietary, confidential and constitutes our trade secrets. The term "trade secrets" refers to the whole or any portion of know-how, knowledge, methods, specifications, processes, procedures and/or improvements regarding the business that is valuable and secret in the sense that it is not generally known to our competitors and any proprietary information contained in the Manuals or otherwise communicated to you in writing, verbally or through the Internet or other online or computer communications, and any other knowledge or knowhow concerning the methods of operation of the Facilities. You and your Owners, officers, directors, shareholders, partners, members and managers (if any), jointly and severally, agree that at all times during and after the term of this Agreement, you will maintain the absolute confidentiality of all such proprietary information and will not disclose, copy, reproduce, sell or use any such information in any other business or in any manner not specifically authorized or approved in advance in writing by us. We may require that you obtain nondisclosure and confidentiality agreements in a form satisfactory to us from the individuals identified in the first sentence of this paragraph and other key employees.
- C. You must comply with all requirements of federal, state and local laws, rules and regulations.
DEFAULT AND TERMINATION
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- The following provisions apply with respect to default and termination:
- A. The rights and territorial protection granted to you in this Agreement have been granted in reliance on your representations and warranties, and strictly on the conditions set forth in Sections 2, 4 and 6 of this Agreement, including the condition that you comply strictly with the Development Schedule.
- B. You will be deemed in default under this Agreement if you breach any of the terms of this Agreement, including the failure to meet the Development Schedule, or the terms of any Franchise Agreement or any other agreement between you or your affiliates and us or our affiliates. All rights granted in this Agreement immediately terminate upon written notice without opportunity to cure if: (i) you become insolvent, commit any affirmative action of insolvency or file any action or petition of insolvency, (ii) a receiver (permanent or temporary) of your property is appointed by a court of competent authority, (iii) you make a general assignment or other similar arrangement
for the benefit of your creditors, (iv) a final judgment remains unsatisfied of record for 30 days or longer (unless supersedeas bond is filed), (v) execution is levied against your business or property, (vi) suit to foreclose any lien or mortgage against the premises or equipment is instituted against you and not dismissed within 30 days, or is not in the process of being dismissed, (vii) you fail to meet the development obligations set forth in the Development Schedule attached as Appendix B (unless we determine that you are on track to become compliant with the Development Schedule within 30 days following the applicable deadline set forth in the Development Schedule), (viii) you fail to comply with any other provision of this Agreement and do not correct the failure within 30 days after written notice of that failure is delivered to you, or (ix) we have delivered to you a notice of termination of a Franchise Agreement or another agreement between you or your affiliates and us or our affiliates in accordance with the terms and conditions of such Franchise Agreement or other agreement.
C.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees and their personnel (owners, officers, directors, etc.) must acknowledge that their knowledge of the Alloy facility and system operations comes from information disclosed by Alloy. This includes specifications, standards, and operating procedures for services and activities. Alloy considers certain information proprietary, confidential, and trade secrets. Trade secrets encompass know-how, knowledge, methods, specifications, processes, procedures, and improvements related to the business that are valuable and not generally known by competitors. This also includes proprietary information in the manuals or communicated in writing, verbally, or online, concerning the methods of operation of the facilities.
Franchisees and their personnel must maintain absolute confidentiality of all proprietary information during and after the franchise term. They are prohibited from disclosing, copying, reproducing, selling, or using this information in any other business or manner not specifically authorized by Alloy in writing. Alloy may require franchisees to obtain nondisclosure and confidentiality agreements from key personnel. Franchisees must also comply with all federal, state, and local laws, rules, and regulations.
Furthermore, Alloy franchisees must purchase and use the proprietary Alloy App, including all updates and modifications, and sign any related agreements. The Alloy App is a tool for managing and communicating with coaches and clients. Franchisees may be required to license proprietary software from Alloy, its affiliates, or third parties and pay software licensing or user fees. Franchisees cannot use or download unauthorized software and are liable for damages caused by such software. Alloy retains full access to the information and data entered and produced by the POS system. Franchisees must maintain high-speed internet access and an email account for the facility.