What is the Alloy franchisee's obligation regarding the use of approved supplies and suppliers?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
he Data Sheet one of your Owners as your Operating Partner. Your Operating Partner will be our primary contact for your Business, and we may communicate with and rely on the decisions made by your Operating Partner.
- E. "System" means the ALLOY System, which consists of specific equipment, fixtures, furnishings, materials and supplies; methods, uniform standards, specifications and procedures for operations; procedures for management; training and assistance; and merchandising, advertising and promotional programs and other proprietary information, all of which we may change, improve and further develop. The System is identified by the Trademarks. The System includes a proprietary software application (the "Alloy App"). The Alloy App will provide a franchisee with tools to manage and communicate with coaches and clients through a personal profile.
- F. "Trademarks" means the ALLOY Trademark that has been registered in the United States and elsewhere and the trademarks, service marks and trade names set forth in the Manual, as we may modify and change from time to time, and the trade dress and other commercial symbols used in the Facility. Trade dress includes the designs, color schemes and image we authorize you to use in the operation of the Facility from time to time.
GRANT OF LICENSE
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- The following provisions control with respect to the license granted hereunder:
- A. Facility. We grant to you the right and license to establish and operate a Facility identified by the ALLOY Trademarks or such other marks as we may direct, at the location identified on the Data Sheet, which location must be designated within 90 days from the date of this Agreement (the "Authorized Location").
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 FDD, Alloy franchisees must use specific equipment, fixtures, furnishings, materials, and supplies as part of the Alloy System. The Alloy System includes uniform standards, specifications, and procedures for operations, management, training, merchandising, advertising, and promotional programs. Alloy retains the right to modify and change these requirements.
Before opening, franchisees must ensure their facility is stocked with equipment, materials, and supplies according to Alloy's approved plans and specifications. This ensures uniformity across all Alloy facilities and maintains the brand's standards.
The franchisee is responsible for leasing a site that meets Alloy's site selection guidelines, with Alloy having to provide written consent to the site. The franchisee cannot use the facility for any purpose other than operating an Alloy franchise. Alloy also has the right to establish quality standards for business operations to protect the brand's distinction and uniformity.