What is the Alloy franchisee's obligation regarding the use of approved supplies as Alloy may amend from time to time?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. "System" means the ALLOY System, which consists of specific equipment, fixtures, furnishings, materials and supplies; methods, uniform standards, specifications and procedures for operations; procedures for management; training and assistance; and merchandising, advertising and promotional programs and other proprietary information, all of which we may change, improve and further develop. The System is identified by the Trademarks. The System includes a proprietary software application (the "Alloy App"). The Alloy App will provide a franchisee with tools to manage and communicate with coaches and clients through a personal profile.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 FDD, Alloy franchisees must use specific equipment, fixtures, furnishings, materials, and supplies as part of the Alloy System. This system includes methods, uniform standards, specifications, and procedures for operations, management, training, merchandising, advertising, and promotional programs. Alloy retains the right to change, improve, and further develop the system, which includes the Alloy App, a proprietary software application.
The Alloy System is identified by the Alloy Trademarks, and franchisees are obligated to operate their facilities in compliance with the terms and conditions of the franchise agreement. This encompasses adhering to Alloy's standards for business operations to maintain uniformity and goodwill symbolized by the trademarks and the system.
In practical terms, this means an Alloy franchisee must consistently adhere to Alloy's prescribed standards for all aspects of their business, including the specific supplies and materials used. Alloy can modify these standards, so franchisees must stay updated with any changes to ensure compliance. Failure to comply with these standards could lead to a breach of the franchise agreement and potential penalties.