What is the Alloy franchisee's obligation regarding the submission of a written request to approve a proposed supplier?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use only such marketing materials (including any print, radio, television, electronic, or other media forms that may become available in the future) as we furnish, approve or make available, and the materials must be used only in a manner that we prescribe.
Furthermore, any promotional activities you conduct in the Facility or on its premises are subject to our approval.
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 FDD, Alloy franchisees are required to use only marketing materials that Alloy furnishes, approves, or makes available. This includes print, radio, television, electronic, or other media forms. The materials must be used only in the manner that Alloy prescribes.
Alloy franchisees must submit all advertising and promotional materials to Alloy before use. If Alloy does not respond within 14 days after the franchisee submits the proposed advertising materials, the materials will be considered not approved. Alloy will not unreasonably withhold approval of any sales promotion materials or media and activities, provided that they are current, in good condition, in good taste, and accurately depict the Trademarks.
While the FDD excerpt details the procedure for marketing material approval, it does not specify the process or requirements for requesting approval of a proposed supplier. For clarity, prospective Alloy franchisees should directly ask the franchisor about the specific steps and criteria involved in gaining approval for new suppliers, as this is not detailed in the provided documentation.