What must Alloy franchisees comply with regarding trademark, trade name and service mark notices?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
associated with the Trademarks, including any use of the Trademarks in a derogatory, negative, or other inappropriate manner in any media, including but not limited to print or electronic media.
- B. Trademark Use. You may not use, or permit the use of, any trademarks, trade names or service marks in connection with the Facility except those set forth in the Manual or except as we otherwise direct in writing. You may use the Trademarks only in connection with such products and services as we specify and only in the form and manner we prescribe in writing. You must comply with all trademark, trade name and service mark notice marking requirements. You may use the Trademarks only in association with services and products approved by us and that meet our standards or requirements.
- C. Facility Identification. You must use the name ALLOY as the trade name of the Facility and you may not use any other mark or words to identify the Facility without our prior written consent. You may not use any of the words ALLOY or any of the other Trademarks or any names or words that are substantially similar as part of the name of your corporation, partnership, limited liability company or other similar entity. You may use the Trademarks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Trademarks on the materials as we prescribe, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Trademarks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Trademarks. You must post a prominent sign in the Facility identifying you as an ALLOY franchisee in a format we deem reasonably acceptable, including an acknowledgment that you independently own and operate the Facility and that the ALLOY Trademark is owned by us and your use is under a license we have issued to you.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must comply with all trademark, trade name, and service mark notice marking requirements. Alloy retains the right to specify which trademarks, trade names, or service marks the franchisee can use in connection with their facility, as outlined in the manual or in writing. Franchisees can only use these marks with approved products and services that meet Alloy's standards and requirements.
Alloy franchisees must use the name ALLOY as the trade name for their facility and cannot use any other marks or words to identify the facility without prior written consent from Alloy. They are also prohibited from using the word ALLOY or any similar trademarks as part of their business's legal entity name (corporation, partnership, etc.).
Franchisees can use Alloy's trademarks on materials like business cards and stationery, provided they accurately depict the trademarks, include a statement indicating independent ownership, and do not use the trademarks in conjunction with any other trademarks without prior written approval. Additionally, franchisees must post a sign identifying themselves as an Alloy franchisee in a format acceptable to Alloy, acknowledging their independent ownership and Alloy's trademark ownership. All internal and external signs must comply with Alloy's guidelines and practices, which may be updated periodically.