Can an Alloy franchisee transfer their interest in the agreement without Alloy's prior written consent?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
ll be construed as independent of any other covenant or provision of this Agreement.
TRANSFER OF FRANCHISE
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- You agree that the following provisions govern any transfer or proposed transfer:
- A. Transfers. We have entered into this Agreement with specific reliance upon your financial qualifications, experience, skills and managerial qualifications as being essential to the satisfactory operation of the Facility. Consequently, neither your interest in this Agreement nor in the Facility may be transferred or assigned to or assumed by any other person or entity (the "assignee"), in whole or in part, unless you have first tendered to us the right of first refusal to acquire this Agreement in accordance with subparagraph 11.F, and, if we do not exercise such right, unless our prior written consent is obtained, the transfer fee provided for in subparagraph 11.C is paid, and the transfer conditions described in subparagraph 11.D are satisfied. Any sale (including installment sale), lease, pledge, management agreement, contract for deed, option agreement, assignment, bequest, gift or otherwise, or any arrangement pursuant to which you turn over all or part of the daily operation of the business to a person or entity who shares in the losses or profits of the business in a manner other than as an employee will be considered a transfer for purposes of this Agreement. Specifically, but without limiting the generality of the foregoing, the following events constitute a transfer and you must comply with the right of first refusal, consent, transfer fee, and other transfer conditions in this Paragraph 11:
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- Any change in the percentage of the franchisee entity owned, directly or indirectly, by any Owner (including any addition or deletion of any person or entity who qualifies as an Owner) that results in a 20% or more change of ownership interest;
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- Any change in the general partner of a franchisee that is a general, limited or other partnership entity;
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- For purposes of this subparagraph 11.A, a pledge or seizure of any ownership interests in you or in any Owner that affects the ownership of 20% or more of you or any Owner, which we have not approved in advance in writing; or
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- Any grant of a security interest in, or otherwise encumbrance of, any of the assets or securities of you, including the Facility unless you satisfy our requirements. Such requirements may include execution of an agreement by the secured party in which it acknowledges the creditor's obligations, and agrees that in the event of any default by you under any documents related to the security interest, we shall have the right and option (but not the obligation) to be substituted as obligor to the secured party and to cure your default; and, in the event we exercise such option, any acceleration of indebtedness due to your default shall be void.
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Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees cannot transfer their interest in the Franchise Agreement without Alloy's prior written consent. Alloy emphasizes that the agreement is based on the franchisee's specific financial, experiential, and managerial qualifications.
Any transfer, including sales, leases, pledges, or agreements that shift daily operations to someone sharing in the business's profits or losses, is considered a transfer requiring Alloy's approval. Specifically, changes in ownership of 20% or more, changes in general partners, unapproved pledges or seizures of ownership interests, and granting security interests in the franchisee's assets also constitute a transfer.
If a franchisee attempts to transfer the agreement without Alloy's consent, Alloy can consider the agreement void and deem the franchisee to have abandoned their interest. In such cases, Alloy has the right to either terminate the agreement or collect a transfer fee equal to two times the standard transfer fee. The standard transfer fee is $10,000, meaning the unapproved transfer fee would be $20,000. Alloy may also require the franchisee to cover any outstanding debts or liabilities before approving a transfer.