Is the Alloy franchisee required to contact and retain Alloy's designated construction manager or an approved architect?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Without limiting the generality of the prior paragraph, you must promptly after obtaining possession of the site for the Facility: (i) contact and retain our designated construction manager or an architect that meets our approval and have prepared and submitted for our approval a site survey and basic architectural plans and specifications consistent with our general buildout, image, color scheme and décor requirements as set forth in the Manuals for an ALLOY Facility (including requirements for dimensions, exterior design, materials, interior design and layout, equipment, fixtures, furniture and signage); (ii) purchase or lease and then, in the construction of the Facility, use only the approved building materials, equipment, fixtures, audio visual equipment, furniture and signage; (iii) complete the construction and/or remodeling, equipment, fixtures, furniture and sign installation and decorating of the Facility in full and strict compliance with plans and specifications we approve and all applicable ordinances, building codes and permit requirements without any unauthorized alterations; (iv) obtain all customary contractors' sworn statements and partial and final waivers, obtain all necessary permits, licenses and architectural seals and comply with applicable legal requirements relating to the building, signs, equipment and premises, including, but not limited to, the Americans With Disabilities Act; and (v) obtain and maintain all required zoning changes, building, utility, health, sanitation, and sign permits and licenses and any other required permits and licenses. It is your responsibility to comply with the foregoing conditions.
Any change to the plans or any replacement, reconstruction, addition or modification in the space, interior or exterior decor or image, equipment or signage of the Facility to be made after our consent is granted for initial plans, whether at the request of you or of us, must be made in accordance with specifications that have received our prior written consent. You may not commence such replacement, reconstruction, addition or modification until you have received our written consent to your revised plans.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, as a franchisee, you are required to contact and retain Alloy's designated construction manager or an architect that meets Alloy's approval promptly after obtaining possession of the site for the Facility. This professional will prepare and submit a site survey and basic architectural plans and specifications for Alloy's approval. These plans must align with Alloy's general buildout, image, color scheme, and décor requirements as detailed in the Manuals. These requirements include specifications for dimensions, exterior design, materials, interior design and layout, equipment, fixtures, furniture, and signage.
This requirement ensures that each Alloy franchise location maintains a consistent brand image and operational standard. By mandating the use of an approved construction manager or architect, Alloy aims to control the quality and uniformity of its facilities. This can help to create a recognizable and trusted brand for customers.
The franchisee is responsible for ensuring that the construction and remodeling comply strictly with the approved plans, all applicable ordinances, building codes, and permit requirements. Unauthorized alterations are not permitted. Additionally, the franchisee must obtain all necessary contractors' sworn statements and waivers, permits, licenses, and architectural seals, complying with legal requirements such as the Americans With Disabilities Act. The franchisee is also responsible for securing and maintaining all required zoning changes, building, utility, health, sanitation, and sign permits and licenses.
Any changes to the plans or any replacement, reconstruction, addition or modification in the space, interior or exterior decor or image, equipment or signage of the Facility to be made after Alloy's consent is granted for initial plans, whether at the request of the franchisee or Alloy, must be made in accordance with specifications that have received Alloy's prior written consent. The franchisee may not commence such replacement, reconstruction, addition or modification until they have received written consent to the revised plans. This process ensures that all modifications align with Alloy's brand standards and regulatory requirements.