What must an Alloy franchisee do regarding the depiction of Trademarks on materials like business cards?

According to Alloy's 2025 Franchise Disclosure Document, franchisees are permitted to use Alloy's trademarks on materials such as business cards, stationery, and checks, provided they adhere to specific guidelines. These guidelines ensure consistent brand representation and protect Alloy's trademarks.

Specifically, the franchisee must accurately depict the trademarks as prescribed by Alloy. Additionally, the franchisee must include a statement indicating that the business is independently owned and operated by the franchisee. The franchisee cannot use the trademarks in conjunction with any other trademarks, trade names, or service marks unless Alloy provides explicit written approval beforehand. Finally, the franchisee must provide Alloy with a copy of any materials depicting the trademarks upon request.

These requirements are typical in franchising, as franchisors need to maintain control over their brand identity. By mandating how trademarks are displayed and used, Alloy ensures uniformity across all franchise locations and prevents any unauthorized use or modification of its brand assets. This protects the brand's reputation and value.

Failure to comply with these trademark usage guidelines could result in a breach of the franchise agreement, potentially leading to penalties or termination of the franchise. Therefore, it is crucial for prospective Alloy franchisees to understand and adhere to these requirements to maintain a good standing with the franchisor and protect their investment.