When must an Alloy franchisee provide copies of materials depicting the Alloy Trademarks to the franchisor?

According to Alloy's 2025 Franchise Disclosure Document, a franchisee must make available to Alloy, upon Alloy's request, a copy of any materials depicting the Alloy Trademarks. This includes materials such as business cards, stationery, and checks, provided the franchisee accurately depicts the trademarks as prescribed by Alloy, includes a statement indicating independent ownership, and does not use the trademarks in connection with any other trademarks without prior written approval from Alloy.

This requirement ensures that Alloy maintains control over its brand image and that franchisees use the trademarks in a consistent and approved manner. It allows Alloy to monitor and enforce brand standards across all franchise locations. The franchisee does not need to proactively submit these materials but must be prepared to provide them if requested by Alloy.

For a prospective Alloy franchisee, this means maintaining records of all marketing and promotional materials that feature the Alloy trademarks. It is crucial to ensure these materials comply with Alloy's guidelines to avoid potential issues or disputes. While Alloy's approval is required for promotional activities, this clause specifically addresses Alloy's right to request copies of materials already in use, likely for quality control and compliance purposes.