factual

Is the Alloy franchisee prohibited from operating a competing business near other Alloy franchises?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

  • D. Noncompete Covenants. You agree that you will receive valuable training, Confidential Information and goodwill that you otherwise would not receive or have access to but for the rights licensed to you under this Agreement. You therefore agree to the following noncompetition covenants:
      1. Unless otherwise specified, the term "you" as used in this subparagraph 10.D includes, collectively and individually, all Owners, guarantors, officers, directors, members, managers, partners, as the case may be, and holders of any ownership interest in you and any immediate family members of same including spouses and children. We may require you to obtain from your manager and other individuals identified in the preceding sentence a signed non-compete agreement in a form satisfactory to us that contains the noncompete provisions of this subparagraph 10.D.
      1. You covenant that during the term of this Agreement or during any Interim Period you will not, either directly or indirectly, for yourself, or through, on behalf of, or in conjunction with any person or entity, own, manage, operate, maintain, engage in, consult with or have any interest in any Competitive Business.
      1. You covenant that you will not, for a period of two years after the expiration or termination of this Agreement, or after the expiration of any Interim Period, regardless of the cause of termination, or within two years of the sale of the Facility or any interest in you, either directly or indirectly, for yourself, or through, on behalf of, or in conjunction with any person or entity, own, manage, operate, maintain, engage in, consult with or have any interest in a Competing Business:
      • a. At the premises of the former Facility;
      • b. Within 15 miles of the Facility; or
      • c. Within 15 miles of any other business or facility using the ALLOY System, whether franchised or owned by us or our affiliates.

For purposes of this Section 10.D, a Competing Business includes any facility or business which includes offering personal training services in a one-on-one or group setting.

  1. You agree that the length of time in subpart (3) will be tolled for any period during which you are in breach of the covenants or any other period during which we seek to enforce this Agreement. The parties agree that each of the foregoing covenants will be construed as independent of any other covenant or provision of this Agreement.

Source: Item 23 — RECEIPTS (FDD pages 69–245)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, franchisees are restricted from engaging in a competing business during the term of the agreement and for a period after the agreement's expiration or termination. During the term of the agreement, the franchisee cannot own, manage, operate, or consult with any Competitive Business either directly or indirectly.

After the agreement expires or terminates, the franchisee is restricted for two years from engaging in a Competing Business at the former Facility's premises, within 15 miles of the Facility, or within 15 miles of any other business using the Alloy system, whether franchised or owned by Alloy or its affiliates. A Competing Business is defined as any facility or business offering personal training services in a one-on-one or group setting.

These non-compete covenants apply not only to the franchisee but also to all owners, guarantors, officers, directors, members, managers, partners, and holders of any ownership interest in the franchisee, as well as their immediate family members. Alloy may require these individuals to sign a non-compete agreement. The duration of the non-compete period may be extended if the franchisee breaches the covenants or if Alloy seeks to enforce the agreement.

This non-compete agreement ensures that franchisees do not use the training, confidential information, and goodwill gained from Alloy to directly compete with the franchise system, protecting Alloy's interests and the investments of other franchisees. Prospective franchisees should carefully consider these restrictions and their implications for future business opportunities.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.