Is an Alloy franchisee prohibited from modifying, reproducing, duplicating, or reverse engineering the Alloy App?

According to Alloy's 2025 Franchise Disclosure Document, franchisees are strictly prohibited from modifying, reproducing, duplicating, or reverse engineering the Alloy App in any manner. This restriction is in place to protect Alloy's intellectual property and maintain consistency across all franchise locations.

This means that franchisees must use the Alloy App as it is provided by the franchisor and cannot make any alterations to its functionality or design. This restriction extends to any attempt to recreate the app or understand its underlying code through reverse engineering. Franchisees must also comply with all requirements related to the Alloy App and sign any agreements required by Alloy, such as an end user license agreement.

While there is no separate agreement in use as of the date of the 2025 Disclosure Document, Alloy may implement one in the future. This ensures that Alloy maintains control over its technology and can update or modify the app as needed without interference from franchisees. This is a common practice in franchising, where franchisors seek to protect their brand standards and operational systems.

Failure to comply with these restrictions could result in a breach of the franchise agreement and potential legal consequences. Therefore, prospective Alloy franchisees should carefully review the terms of the franchise agreement and any related agreements regarding the Alloy App to fully understand their obligations.