Must an Alloy franchisee comply with trademark notice marking requirements?

According to Alloy's 2025 Franchise Disclosure Document, franchisees must comply with all trademark, trade name, and service mark notice marking requirements. Alloy's trademarks are the property of Alloy's affiliate, and Alloy licenses their use to franchisees.

This means that franchisees must adhere to specific guidelines when using Alloy's trademarks to properly indicate Alloy's ownership. This includes using the correct symbols (e.g., ™, ®, ℠) in the appropriate locations on signage, marketing materials, and other items displaying the Alloy brand.

Failure to comply with these marking requirements could lead to legal issues or damage to Alloy's brand. Franchisees must ensure they are fully aware of and compliant with these requirements as outlined in the franchise agreement and the Alloy manual.