Does the Alloy franchise agreement allow for variations based on population density?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
We retain all rights that are not expressly granted to you under this Agreement. Further, we and our affiliates may, among other things, on any terms and conditions we deem advisable, without compensation to any franchisee, and without granting you any rights therein:
- (i) establish and/or license others to establish franchised or company-owned or affiliate-owned Facilities at any location, regardless of the proximity of such facilities to your Designated Area;
- (ii) merge with, acquire or become associated with ("Merger/Acquisition Activity") any businesses or facilities of any kind (including those in competition with ALLOY) under other systems and/or marks, which businesses and facilities may convert to or operate under the Trademarks and may offer or sell training services or related products that are the same as or similar to the services or products offered at or from the Facility, and which may be located anywhere;
- (iii) sell and distribute for ourselves and/or license others to sell and distribute through franchised businesses or any other method of distribution services and products the same as or different from the services or products offered under the System, and which are offered and distributed under marks different than the Trademarks; and
- (iv) develop or franchise Special Site locations, which by their nature are unique and separate in character from sites generally developed as ALLOY facilities ("Special Sites"), and include, but are not limited to the following locations regardless of their location and their proximity to your Facility: (i) military bases; (ii) public transportation facilities (including airports); (iii) business or industry locations (e.g.
manufacturing site, office building), or sports facilities; (iv) student unions or other similar buildings on college or university campuses; (v) malls or enclosed shopping centers; and (vi) community and special events.
We and our affiliates also have the right to offer, sell or distribute any services or products associated with the System (now or in the future) or identified by the Trademarks, or any other trademarks, service marks or trade names through any distribution channels or methods, without compensation to any franchisee. The distribution channels or methods ("Alternative Methods of Distribution") include, without limitation, the Internet (or any other existing or future form of electronic commerce).
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the Alloy franchise agreement does not appear to have variations based on population density. The document states that Alloy and its affiliates have the right to establish franchised or company-owned facilities at any location, regardless of proximity to a franchisee's designated area. This suggests that Alloy's site selection is not restricted by population density considerations.
Alloy also retains the right to engage in Merger/Acquisition Activity with any businesses, even those in competition with Alloy, and these businesses may convert to or operate under Alloy's trademarks, regardless of location. Additionally, Alloy can develop or franchise Special Site locations such as military bases, transportation facilities, business locations, college campuses, malls, and community events, irrespective of their proximity to existing Alloy facilities.
Furthermore, Alloy and its affiliates can offer, sell, or distribute any services or products associated with the Alloy system through any distribution channels, including the Internet, without compensating any franchisee. This broad reservation of rights indicates that Alloy maintains significant flexibility in its operations and expansion strategies, without specific regard to population density around individual franchise locations. A prospective franchisee should clarify with Alloy how site selection decisions are made and what factors are considered to ensure a successful location.