What was the first month revenue for the Alloy Eastside SC location?

According to Alloy's 2025 Franchise Disclosure Document, the Eastside SC location's first month revenue was $31,792. The Eastside SC location opened in May 2024. This data is part of a larger table showing the monthly revenue for 41 franchisee facilities that opened during 2024 but were not open for the entire 2024 measurement period.

This information is valuable for prospective franchisees as it provides insight into the potential revenue that can be generated in the initial months of operation. However, it is important to note that these figures represent historical data and may not be indicative of future performance. Several factors can influence a location's revenue, including its location, market conditions, and the franchisee's management skills.

It is also important to consider that Alloy excluded six franchisee facilities that opened during December 2024 from this data, as they did not have a full month's revenue. This exclusion could potentially skew the overall results, as December is often a strong month for businesses due to the holiday season. Prospective franchisees should carefully review the entire Item 19 financial performance representation and consider all relevant factors before making an investment decision.

Furthermore, the FDD states that Alloy requires all new franchisees to run an 8-12 week membership pre-sale campaign prior to the grand opening and to have 75 members prior to opening. This pre-opening marketing effort likely contributes to the initial revenue figures. However, the FDD also notes that some members may cancel or have declined credit cards prior to billing, and Alloy may authorize opening even without 75 members. This highlights the importance of a strong pre-sales strategy and careful management of membership agreements.