What is the estimated current weekly cost to subscribe to the required software bundle for an Alloy franchise?

According to Alloy's 2025 Franchise Disclosure Document, the estimated current weekly cost to subscribe to the required software bundle is $220.00. This software is crucial for managing various aspects of the Alloy franchise, including the client database and sales information, which Alloy has independent access to through the CRM software.

This cost is a recurring expense that franchisees must factor into their operational budget. It's important to note that Alloy owns the relationship with the CRM software, meaning the customer database remains Alloy's property, and franchisees cannot retain a copy after the Franchise Agreement expires or is terminated. This condition emphasizes the importance of the software to the franchisor and the control they maintain over customer data.

Prospective franchisees should be aware that this weekly cost is subject to change, and additional expenses may arise from required updates or upgrades to the computer system. While the FDD provides an estimate for the current cost, it also mentions that there are no contractual limitations on the cost of future updates or upgrades, which could potentially increase the financial burden on franchisees. Therefore, it is essential for potential franchisees to discuss the potential for future cost increases with Alloy to better understand the long-term financial implications.