What is the estimated cost range for Furniture, Fixtures and Equipment for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
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YOUR ESTIMATED INITIAL INVESTMENT
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Made |
|---|---|---|---|---|
| Initial Franchise Fee (1) | $60,000 | Lump sum | Upon signing Franchise Agreement | Us |
| Rent – 3 Months (2) | $14,400- $31,800 | As arranged | As arranged | Landlord |
| Lease and Utility Security Deposits (3) | $4,000-$7,500 | As arranged | As arranged | Landlord and Utility Companies |
| Architect/Project | $10,000- | As arranged | As arranged | Preferred |
| Management (4) | $32,500 | Vendor | ||
| Leasehold | $95,240- | As arranged | As arranged | Contractor |
| Improvements (5) | $180,270 | |||
| Furniture, Fixtures and Equipment (6) | $38,000- $81,000 | As arranged | As arranged | Approved Suppliers |
| Signage (7) | $17,000- $24,000 | As arranged | As arranged | Approved Suppliers |
| Initial Inventory (8) | $250-$500 | As arranged | As arranged | Approved Suppliers |
| Permits and Licenses (9) | $1,000-$3,000 | As arranged | As arranged | Government Agencies |
| Insurance – 3 Months of Annual Premium (10) | $600-$1,800 | As arranged | As arranged | Insurance Companies |
| Grand Opening Marketing (11) | $30,000- $40,000 | As arranged | As arranged | Approved Suppliers or Us |
| Training Expenses | $1,660-$3,350 | As arranged | As arranged | Airline, Hotel, Restaurants, Employees, etc. |
| Computer System (13) | $4700-$6900 | As arranged | As arranged | Approved Suppliers |
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Made |
| ---------------------------------- | ------------------------- | ---------------------- | ------------- | ------------------------------- |
| Professional Fees | $5,000-$10,000 | As arranged | As arranged | Attorney, Accountant |
| Office Supplies (14) | $300-$1,000 | As arranged | As arranged | Approved Suppliers |
| Miscellaneous (15) | $1,500-$2,500 | As arranged | As arranged | Approved Suppliers |
| Additional Funds – 3 Months (16) | $15,000- $55,000 | As arranged | As arranged | Va |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 20–25)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the estimated initial investment for furniture, fixtures, and equipment ranges from $38,000 to $81,000. The low end of this range is based on leasing the equipment, while the high end covers the outright purchase of all required equipment, furniture, and fixtures for the Alloy facility.
The FDD specifies that this estimate includes items such as a front reception desk, retail cabinet, washer, dryer, guest chairs, end tables, storage cubbies, a sound system, television, refrigerator, defibrillator, Inbody, and exercise equipment. The exercise equipment includes straps, balls, bands, kettle bells, other weights, racks, and bikes.
Prospective franchisees should consider whether leasing or purchasing equipment is more suitable for their financial situation. Leasing may lower the initial investment but result in higher long-term costs. Purchasing provides ownership but requires a larger upfront capital outlay. It is important to note that these costs are paid to approved suppliers and are due as arranged.