At the end of 2024, how many total Alloy outlets (franchised and company-owned) were in operation?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, at the end of 2024, there were a total of 77 Alloy outlets in operation. This total includes both franchised and company-owned outlets. Specifically, there were 76 franchised outlets and 1 company-owned outlet.
For a prospective franchisee, this indicates the current scale of Alloy's operations. It shows the number of existing outlets that contribute to brand recognition and potentially benefit from network effects. The growth in total outlets from 31 at the start of 2024 to 77 at the end of the year indicates a significant expansion during that period.
It's important to note that the company-owned outlet is owned by an affiliate, as described in Item 1 of the FDD. This distinction may be relevant to understanding the operational structure and potential support systems available to franchisees. The growth figures and the mix of franchised versus company-owned outlets can provide insights into Alloy's expansion strategy and the role of franchisees within the overall system.