What is the duration of the membership pre-sale campaign that Alloy requires all new franchisees to run?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Note: All new franchisees are required to run a 8-12 week membership pre-sale campaign prior to grand opening. Franchisees are required to have 75 members prior to being authorized to open, however, some members cancel their memberships prior to billing or their credit card is declined. We may authorize you to open even if you do not have 75 members.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 57–62)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, all new franchisees must conduct a membership pre-sale campaign lasting between 8 to 12 weeks before their grand opening. This pre-sale campaign is a mandatory step for all new Alloy franchisees.
Alloy requires franchisees to secure a minimum of 75 members before they are authorized to open their location. However, the FDD notes that some members may cancel their memberships or have their credit card declined before billing. Despite this membership requirement, Alloy may still authorize a franchisee to open even if they do not meet the 75-member threshold.
This pre-sale campaign is a critical period for new franchisees to build initial membership and generate early revenue. The success of this campaign can significantly impact the initial financial stability and growth trajectory of the Alloy franchise. Prospective franchisees should carefully plan and execute their pre-sale strategy to maximize membership acquisition within the 8-12 week timeframe.