What documents restrict an Alloy franchisee with respect to the goods or services which they may offer?

According to Alloy's 2025 Franchise Disclosure Document, several documents outline the restrictions on goods and services that a franchisee can offer. The Franchise Agreement, the Manual, and any other practice or custom approved by Alloy dictate what an Alloy franchisee can sell.

Alloy maintains control over the products and services offered at the Franchised Business. Franchisees must obtain written approval from Alloy before selling any products or services. Alloy also has the right to mandate the sale of specific products and services. Furthermore, Alloy can disapprove any products or services in writing at any time, requiring the franchisee to cease their sale. Alloy also retains the right to change the types of authorized goods and services without any limitations.

While franchisees generally have the autonomy to set prices for their training and related services, Alloy may suggest prices and even modify the System to establish minimum and maximum price points. Franchisees must also comply with any modifications or supplements to the System, including offering new or different products or services as specified by Alloy. Additionally, franchisees must participate in any membership reciprocity, gift card, or loyalty card programs that Alloy establishes.

Prospective franchisees should carefully review these restrictions to understand the extent of Alloy's control over the products and services offered and how these restrictions might impact their business operations and revenue streams. It is important to understand the potential for changes in required and prohibited offerings and how pricing may be influenced by Alloy.