factual

Can Alloy dissolve or change the structure of Advertising Groups or Cooperatives?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

We may designate any geographic area in which two or more Facilities are located as a region for purposes of establishing a local or regional adverting group or marketing cooperative ("Advertising Group" or "Cooperative"). The members of any Advertising Group or Cooperative

for any area will consist of all Alloy Facilities, whether operated by us, our affiliates or our franchisees. We have the right to dissolve, merge or change the structure of the Groups or Cooperatives.

We reserve the right to form Advertising Groups based on specific criteria determined by us for designated marketing areas. We have the right to establish how Advertising Groups operate. If an Advertising Group is established in your market, you will be designated to be a member of that Advertising Group. We will determine the amount of member contribution. Your contribution will count towards any required minimum local marketing spending. All promotional and advertising materials proposed to be used by an Advertising Group must be approved by us prior to use.

A Cooperative will be a more formal entity, organized for the exclusive purposes of administering marketing programs and developing promotional materials for use by the members, subject to our approval as described above. If a Cooperative has been established for a geographic area where your Facility is located when the Franchise Agreement is signed, or if any Cooperative is established during the term of the Franchise Agreement, you must become a member of the Cooperative. If the Cooperative will operate according to written documents, we must approve of these documents, and a copy of the Cooperative documents applicable to the geographic area in which your Facility will be located will be provided to you if you request it. You will not have to participate in more than one Cooperative.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, Alloy has the authority to dissolve, merge, or change the structure of advertising groups or cooperatives. Alloy may designate geographic areas with two or more facilities as a region for establishing these advertising groups or marketing cooperatives. Membership in these groups consists of all Alloy facilities, including those operated by Alloy, its affiliates, or franchisees.

Alloy also reserves the right to form advertising groups based on specific criteria and determine how these groups operate. If an advertising group is established in a franchisee's market, the franchisee will be designated as a member and Alloy will determine the contribution amount, which counts towards the franchisee's minimum local marketing spending. All promotional and advertising materials used by an advertising group must be approved by Alloy prior to use.

Cooperatives are more formal entities organized to administer marketing programs and develop promotional materials, subject to Alloy's approval. If a cooperative exists in a franchisee's area when the Franchise Agreement is signed, or if one is established during the term, the franchisee must become a member. Alloy must approve the cooperative's written documents, and franchisees can request a copy of these documents. Franchisees will not have to participate in more than one cooperative.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.