factual

What must an Alloy developer do regarding site selection before developing a Facility?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

protect the distinction, goodwill and uniformity symbolized by the Trademarks and the System. Accordingly, you agree to maintain and comply with our quality standards and agree to the following terms and conditions:

  • A. Facility; Site Under Control. You are responsible for leasing a site that meets our site selection guidelines. We must consent to the site in writing. You may not use the Facility

premises for any purpose other than the operation of an ALLOY Facility during the term of this Agreement or any Interim Period. We make no guarantees concerning the success of the Facility located on any site to which we consent.

You may not open your Facility for business until we have notified you in writing that you have satisfied your pre-opening obligations as set forth in subparagraphs 5.A and 5.B and we have consented to your opening date. We are not responsible or liable for any of your pre-opening obligations, losses or expenses you might incur for your failure to comply with these obligations or your failure to open by a particular date. We also are entitled to injunctive relief or specific performance under subparagraph 12.C for your failure to comply with your obligations.

You and your landlord must sign the Lease Addendum attached as Schedule B. We recommend you submit the Lease Addendum to the landlord at the beginning of your lease review and negotiation, although the terms of the Lease Addendum may not be negotiated without our prior approval. If the landlord requires us to negotiate the Lease Addendum, we reserve the right to charge you a fee, which will not exceed our actual costs associated with the negotiation. You must provide us a copy of the executed lease and Lease Addendum within 5 days of its execution. We have no responsibility for the lease; it is your sole responsibility to evaluate, negotiate and enter into the lease for the Facility premises.

You must execute, and provide us an executed copy of your lease (including an executed copy of the Lease Addendum) or the purchase agreement for the selected and approved site for your Facility within 180 days from the date of execution of this Agreement. If you fail to have your "site under control" (you and we agree on a site and you execute a lease or purchase agreement for the site) within 180 days after the date of execution of this Agreement, we will have the right to terminate this Agreement without opportunity to cure pursuant to subparagraph 13.B.2.

B. Construction; Future Alteration. You must construct and equip the Facility in strict accordance with our current approved specifications and standards pertaining to equipment, signage, fixtures, furnishings, and design and layout of the building. You may not commence construction of the Facility until you have received our written consent to your layout plans.

Without limiting the generality of the prior paragraph, you must promptly after obtaining possession of the site for the Facility: (i) contact and retain our designated construction manager or an architect that meets our approval and have prepared and submitted for our approval a site survey and basic architectural plans and specifications consistent with our general buildout, image, color scheme and décor requirements as set forth in the Manuals for an ALLOY Facility (including requirements for dimensions, exterior design, materials, interior design and layout, equipment, fixtures, furniture and signage);

Source: Item 23 — RECEIPTS (FDD pages 69–245)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, a prospective franchisee is responsible for leasing a site that meets Alloy's site selection guidelines. Alloy must provide written consent to the site. The franchisee cannot use the Facility premises for any purpose other than operating an Alloy Facility during the term of the agreement. Alloy makes no guarantees concerning the success of the Facility at any site to which they consent.

Before opening for business, Alloy must notify the franchisee in writing that they have satisfied their pre-opening obligations. These obligations are detailed in subparagraphs 5.A and 5.B of the agreement. Alloy must also consent to the franchisee's opening date. Alloy is not responsible or liable for any pre-opening obligations, losses, or expenses incurred if the franchisee fails to comply with these obligations or fails to open by a particular date.

Furthermore, after obtaining possession of the site, the franchisee must promptly contact and retain Alloy's designated construction manager or an architect approved by Alloy. They must prepare and submit a site survey and basic architectural plans and specifications consistent with Alloy's buildout, image, color scheme, and décor requirements as set forth in the Manuals. The franchisee must use only approved building materials, equipment, fixtures, audio-visual equipment, furniture, and signage during construction. Any changes to the plans after Alloy's initial consent require prior written consent from Alloy.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.