Who designates the approved supplies for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. “System” means the ALLOY System, which consists of specific equipment, fixtures, furnishings, materials and supplies; methods, uniform standards, specifications and procedures for operations; procedures for management; training and assistance; and merchandising, advertising and promotional programs and other proprietary information, all of which we may change, improve and further develop. The System is identified by the Trademarks. The System includes a proprietary software application (the “Alloy App”). The Alloy App will provide a franchisee with tools to manage and communicate with coaches and clients through a personal profile.
Without limiting the generality of the prior paragraph, you must promptly after obtaining possession of the site for the Facility: (i) contact and retain our designated construction manager or an architect that meets our approval and have prepared and submitted for our approval a site survey and basic architectural plans and specifications consistent with our general buildout, image, color scheme and décor requirements as set forth in the Manuals for an ALLOY Facility (including requirements for dimensions, exterior design, materials, interior design and layout, equipment, fixtures, furniture and signage); (ii) purchase or lease and then, in the construction of the Facility, use only the approved building materials, equipment, fixtures, audio visual equipment, furniture and signage; (iii) complete the construction and/or remodeling, equipment, fixtures, furniture and sign installation and decorating of the Facility in full and strict compliance with plans and specifications we approve and all applicable ordinances, building codes and permit requirements without any unauthorized alterations
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy maintains control over the System, which includes specific equipment, fixtures, furnishings, materials, and supplies. Alloy also sets the standards, specifications, and procedures for operations. This means that Alloy designates the approved suppliers and materials that franchisees must use.
Before starting construction on a facility, franchisees must submit building plans to Alloy for written consent. Franchisees must then purchase or lease approved building materials, equipment, fixtures, audio-visual equipment, furniture, and signage. Construction and remodeling must strictly adhere to Alloy's approved plans and specifications, as well as all applicable ordinances and building codes.
These requirements ensure uniformity across all Alloy franchise locations and help maintain brand consistency. While this limits a franchisee's autonomy in choosing suppliers and materials, it also provides a proven framework for setting up and operating the business. Franchisees should carefully review the approved supplier list and understand the associated costs to ensure they align with their budget and business goals.