What is the dependency for the Alloy developer to cancel or assign any assumed name or equivalent registration that contains the name or any of the words ALLOY?

According to Alloy's 2025 Franchise Disclosure Document, upon termination or expiration of the Development Agreement, the developer must cancel or assign to Alloy (or its designee) any assumed name or equivalent registration that includes the name "ALLOY" or any other Alloy trademark. This action is required unless specifically permitted under any then-effective Franchise Agreement. The developer must provide Alloy with satisfactory evidence of compliance within 30 days after the termination or expiration date. This obligation ensures that the Alloy brand and trademarks remain protected and under the control of the franchisor after the development agreement ends.

This requirement is standard practice in franchising to prevent confusion and protect the brand's identity. By ensuring that former developers relinquish any assumed names containing the Alloy name, Alloy maintains consistent branding and prevents unauthorized use of its trademarks. This is particularly important for maintaining uniformity and goodwill across the Alloy franchise system.

For a prospective Alloy developer, this clause means that upon the end of the development agreement, they must take immediate steps to rebrand any entities or registrations that use the Alloy name. This includes notifying relevant agencies and providing proof to Alloy that the changes have been made. Failure to comply within the 30-day timeframe could result in legal repercussions and potential damage to the developer's reputation. It is important for developers to understand these obligations and plan accordingly to ensure a smooth transition upon termination or expiration of the agreement.