What is the deadline for Alloy to respond to proposed advertising materials submitted by a franchisee?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must submit all advertising and promotional materials to Alloy for approval before use. Alloy has 14 days to respond to the proposed advertising materials. If Alloy does not respond within this timeframe, the advertising materials are considered not approved.
Alloy states that it will not unreasonably withhold approval of any sales promotion materials or media and activities, provided that they are current, in good condition, in good taste, and accurately depict the Trademarks. This suggests that Alloy aims to provide constructive feedback and approvals in a timely manner, but franchisees should still factor in this 14-day review period when planning their marketing campaigns.
This requirement ensures that all marketing efforts align with Alloy's brand standards and protect its trademarks. While franchisees have some autonomy in creating promotional materials, Alloy retains control over brand messaging and presentation. Franchisees should maintain open communication with Alloy and address any concerns promptly to avoid delays in their marketing initiatives.