What is the deadline for resolving a dispute through mediation with Alloy?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
The parties agree to participate in the mediation proceedings in good faith with the intention of resolving the dispute if at all possible within 30 days of the notice from the party seeking to initiate the mediation procedures.
If not resolved within 30 days, or if one party refuses to participate in mediation as outlined herein, the parties are free to pursue arbitration.
Mediation is a compromise negotiation for purposes of the federal and state rules of evidence, and the entire process is confidential.
The parties agree that each party will pay fifty percent (50%) of the total of mediation fees and all costs associated with mediation.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, if a dispute arises, both parties are expected to participate in mediation with the intention of resolving it within 30 days of receiving notice from the party initiating the mediation. If the dispute remains unresolved after this 30-day period, or if either party declines to participate in the mediation process, both parties are then free to pursue arbitration.
This means that a prospective Alloy franchisee should be prepared to engage in a mediation process promptly upon receiving notice, with the goal of resolution within a month. Failure to actively participate or reach a resolution within this timeframe opens the door for either party to proceed to binding arbitration.
The FDD specifies that mediation is a confidential compromise negotiation, and each party will bear 50% of the mediation fees and associated costs. The mediation will take place in the county where Alloy's headquarters are located, which is currently Roswell, Georgia, unless both parties agree to an alternative location.