What is the deadline for Alloy to notify a franchisee of the approval or disapproval of a proposed supplier?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, if a franchisee submits advertising and promotional materials to Alloy for approval, Alloy has 14 days to respond. If Alloy does not respond within this timeframe, the advertising materials are considered not approved. Alloy states that it will not unreasonably withhold approval of any sales promotion materials or media and activities, provided that they are current, in good condition, in good taste, and accurately depict the Trademarks.
This means that franchisees need to plan their marketing campaigns well in advance, allowing at least two weeks for Alloy to review and respond to their proposed materials. Failure to obtain approval, either explicitly or through lack of response within 14 days, could result in the franchisee being prohibited from using those materials.
This requirement is fairly standard in franchising, as franchisors like Alloy need to maintain brand consistency and ensure that all marketing efforts align with their overall brand strategy. Franchisees should maintain organized records of their submissions and any communications with Alloy regarding marketing materials to avoid potential disputes.