What is the deadline for an Alloy developer to provide evidence of compliance with assumed name cancellation or assignment after termination?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
- C. Except as specifically permitted under any then-effective Franchise Agreement, you must take such action as may be necessary to cancel or assign to us or our designee, at our option, any assumed name or equivalent registration that contains the name or any of the words ALLOY or any other Trademark of ours, and you must furnish us with evidence satisfactory to us of compliance with this obligation within 30 days after termination or expiration of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, a developer must provide evidence of compliance with assumed name cancellation or assignment within 30 days after the termination or expiration of the Development Agreement. This obligation ensures that the developer ceases using Alloy's trademarks and names after the agreement ends.
Specifically, the developer must take the necessary steps to cancel or assign any assumed name or equivalent registration containing the word "Alloy" or any of Alloy's trademarks to Alloy or its designee. The developer is responsible for furnishing Alloy with satisfactory evidence that they have met this requirement within the specified 30-day period.
This requirement is a standard practice in franchising to protect the brand's identity and prevent confusion in the marketplace after a franchise agreement terminates. Failing to comply with this provision could lead to legal consequences for the former developer, as Alloy aims to maintain control over its brand and trademarks.