What is the deadline for an Alloy developer to provide evidence of compliance with assumed name cancellation or assignment after termination or expiration?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Except as specifically permitted under any then-effective Franchise Agreement, you must take such action as may be necessary to cancel or assign to us or our designee, at our option, any assumed name or equivalent registration that contains the name or any of the words ALLOY or any other Trademark of ours, and you must furnish us with evidence satisfactory to us of compliance with this obligation within 30 days after termination or expiration of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, a developer must provide evidence of compliance with assumed name cancellation or assignment to Alloy within 30 days after the termination or expiration of the Development Agreement. This obligation ensures that the developer ceases using Alloy's trademarks and names in any assumed business names after the agreement ends.
Specifically, the developer is required to take necessary actions to cancel or assign any assumed name or equivalent registration containing the name "Alloy" or any of its trademarks to Alloy or its designee. The developer must then furnish Alloy with satisfactory evidence of having completed this obligation. This requirement is in place unless specifically permitted otherwise under any then-effective Franchise Agreement.
This provision protects Alloy's brand identity and prevents potential confusion among customers. By requiring prompt action and proof of compliance, Alloy ensures a clean break from the developer's association with the brand after the agreement concludes. A prospective franchisee should understand this obligation and be prepared to act swiftly to avoid any legal repercussions or disputes with Alloy.