What is considered 'social media' according to Alloy's standards?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in the operation of your Franchised Business, including prohibitions on you and your employees posting or blogging comments about the Franchised Business or the System, other than on a website established and authorized by us ("social media" includes personal blogs, common social networks like Facebook, Instagram and Snapchat, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the brand has specific standards regarding social media usage by franchisees. Alloy maintains control over all social media initiatives related to the franchised business. Franchisees are prohibited from promoting their Alloy franchise or using Alloy's trademarks on any social or networking websites without prior written consent from Alloy.
Alloy defines "social media" broadly to include various online platforms and tools. This definition encompasses personal blogs, common social networks like Facebook, Instagram, and Snapchat, professional networks such as LinkedIn, and live-blogging tools like Twitter. It also extends to virtual worlds, file, audio, and video-sharing sites, and other similar social networking or media sites or tools.
Alloy will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly. Alloy also reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. Franchisees and their employees are restricted from posting or blogging comments about the franchised business or the Alloy system, except on websites established and authorized by Alloy. This policy ensures that Alloy maintains a consistent brand image and controls the messaging across all social media channels.