What is the condition for an Alloy franchisee to use the Trademarks on materials like business cards?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Trademarks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Trademarks on the materials as we prescribe, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Trademarks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees are permitted to use Alloy's trademarks on materials such as business cards, stationery, and checks, but this is subject to certain conditions. Specifically, the franchisee must accurately depict the trademarks as prescribed by Alloy. Additionally, the franchisee must include a statement on these materials indicating that the business is independently owned and operated by the franchisee.
Furthermore, the franchisee is prohibited from using the trademarks in conjunction with any other trademarks, trade names, or service marks unless Alloy provides explicit written approval beforehand. Alloy also requires that franchisees make available a copy of any materials displaying the trademarks upon request.
These stipulations ensure that Alloy maintains control over its brand image and prevents any potential misuse or misrepresentation of its trademarks. By requiring accurate depiction, independent ownership statements, and approval for co-branding, Alloy aims to protect its brand identity and avoid confusion in the marketplace. Franchisees must adhere to these guidelines to remain in compliance with the franchise agreement and maintain their right to use the Alloy trademarks.