What is the condition for an Alloy franchisee to use the Alloy Trademarks on checks?

According to Alloy's 2025 Franchise Disclosure Document, franchisees are permitted to use Alloy's trademarks on materials such as business cards, stationery, and checks, provided certain conditions are met. These conditions ensure that the trademarks are used correctly and that the independent nature of the franchise is clear.

Specifically, Alloy requires that the franchisee accurately depict the trademarks on the materials as prescribed by Alloy. Additionally, the franchisee must include a statement on the materials indicating that the business is independently owned and operated by the franchisee. This helps to avoid any confusion about whether the franchise is directly operated by Alloy itself.

Furthermore, the franchisee cannot use the Alloy trademarks in conjunction with any other trademarks, trade names, or service marks unless Alloy provides specific written approval beforehand. This condition is in place to maintain the integrity and distinctiveness of the Alloy brand. Finally, Alloy requires that the franchisee make available a copy of any materials depicting the trademarks upon Alloy's request, allowing Alloy to monitor and ensure compliance with these trademark usage guidelines.

These requirements are typical in franchising, as franchisors need to protect their brand identity while allowing franchisees to promote their individual businesses. By adhering to these conditions, Alloy franchisees can use the trademarks to enhance their business materials while staying within the bounds of the franchise agreement.