Does Alloy charge a fee for on-site evaluations of proposed sites?

According to Alloy's 2025 Franchise Disclosure Document, Alloy retains the right to charge a site evaluation fee for each on-site evaluation they conduct. This means that if Alloy performs an in-person assessment of a potential location for your franchise, they may invoice you for this service.

The FDD does not specify the amount of this fee. As a prospective franchisee, it is important to clarify the amount of this fee, how it is determined, and under what circumstances it will be charged. Understanding these costs upfront will help in accurately budgeting for the initial investment and ongoing expenses of the franchise.

Site evaluation fees are not uncommon in the franchise industry, as franchisors often provide guidance and approval on location selection to ensure brand consistency and optimize the chances of success. However, the specifics can vary widely, with some franchisors including site evaluation as part of their initial services and others charging additional fees. Therefore, it is crucial to obtain detailed information about Alloy's specific policies and fees related to site evaluations.