Can Alloy change the specifications, standards, policies, procedures and recommendations for my Facility?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. "System" means the ALLOY System, which consists of specific equipment, fixtures, furnishings, materials and supplies; methods, uniform standards, specifications and procedures for operations; procedures for management; training and assistance; and merchandising, advertising and promotional programs and other proprietary information, all of which we may change, improve and further develop. The System is identified by the Trademarks. The System includes a proprietary software application (the "Alloy App"). The Alloy App will provide a franchisee with tools to manage and communicate with coaches and clients through a personal profile.
From time to time as we require, you must modernize and/or replace the building interior, trade dress, equipment, fixtures and improvements as may be necessary for your Facility to conform to the standards for similarly situated new ALLOY facilities, although we will limit any such modernization or replacement during the first two years of the term of this Agreement to a maximum of $10,000. Furthermore, in addition to performing general continued maintenance and refreshing of the Facility premises whenever necessary as set forth in subparagraph 5.C, you must make any required expenditures for equipment or leasehold improvements necessary to offer new services.
All signage at your Facility must comply with our then current specifications, which we may modify and change from time to time due to modifications to the System, including changes to the Trademarks. You must make such changes to the outdoor signage as we require and at your cost.
You must implement and abide by our requirements and recommendations directed to enhancing substantial System uniformity and protecting the goodwill of the Trademarks.
Your Business must be confined to the authorized training services and all other authorized services and products that we designate and approve in writing from time to time.
Any change to the plans or any replacement, reconstruction, addition or modification in the space, interior or exterior decor or image, equipment or signage of the Facility to be made after our consent is granted for initial plans, whether at the request of you or of us, must be made in accordance with specifications that have received our prior written consent.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy has the authority to modify various aspects of the franchisee's facility. The definition of the Alloy System itself includes operational standards, specifications, and procedures that Alloy can change, improve, and further develop.
Alloy can require franchisees to modernize or replace building interiors, trade dress, equipment, fixtures, and improvements to conform to the standards of new Alloy facilities. While Alloy will limit such changes to a maximum of $10,000 during the first two years of the agreement, franchisees must also make necessary expenditures to offer new services. Compliance with these modernization or replacement requirements is a condition for any transfer or renewal of the franchise agreement. Alloy can also modify and change signage specifications at the franchisee's cost.
Franchisees must adhere to Alloy's requirements and recommendations to enhance system uniformity and protect the goodwill of the trademarks. The Alloy franchisee must use only the training services, services, and products that Alloy designates and approves in writing. Any changes to the facility's plans or any replacements, reconstruction, addition or modification to the space, interior or exterior decor or image, equipment or signage of the Facility must be made in accordance with specifications that have received Alloy's prior written consent.