What is the average revenue for Alloy locations, excluding the HBV GA location?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Location | Opened | Revenue |
|---|---|---|
| HBV GA | 2019 | $476,537 |
| Summerfield NC | 2020 | $392,122 |
| Blakeney NC | 2021 | $690,988 |
| Billings MT | 2022 | $520,527 |
| Holladay UT | 2022 | $428,796 |
| Highland UT | 2022 | $264,145 |
| Charlotte Colony NC | 2022 | $554,948 |
| Dunwoody GA | 2022 | $438,408 |
| Johns Creek GA | 2022 | $259,855 |
| Fairlawn OH | 2022 | $336,759 |
| West Las Vegas NV | 2022 | $214,372 |
| Daybreak UT | 2022 | $214,204 |
| Greenville SC | 2023 | $561,506 |
| Ballwin MO | 2023 | $441,679 |
| Chastain GA | 2023 | $512,121 |
| Sienna TX | 2023 | $242,934 |
| League City TX | 2023 | $309,667 |
| Northville MI | 2023 | $428,561 |
| Rochester MI | 2023 | $579,685 |
| South Tulsa OK | 2023 | $157,991 |
| Castle Hills TX | 2023 | $442,931 |
| Coppell TX | 2023 | $470,625 |
| Enterprise NV | 2023 | $259,719 |
| West Roswell GA | 2023 | $365,407 |
| Des Peres MO | 2023 | $280,761 |
| Franklin Lakes NJ | 2023 | $324,165 |
| Riley Fuzzel TX | 2023 | $511,782 |
| Sandy Springs GA | 2023 | $276,052 |
| Oak Hill TX | 2023 | $352,876 |
| AVERAGE (not including the HBV GA | $386,914 (with 14 (or 50%) | |
| Affiliate Operating Facility) | exceeding the Average | |
| MAX | $690,988 | |
| MIN | $157,991 | |
| MEDIAN | $410,342 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 57–62)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the average gross revenue for locations open for the entire 2024 measurement period, excluding the HBV GA affiliate operating facility, is $386,914. This figure is based on the performance of 28 franchisee facilities. The document also notes that 14 of these locations, or 50%, exceeded this average revenue.
For a prospective Alloy franchisee, this average revenue figure provides a benchmark for potential financial performance. However, it's important to recognize that individual results may vary significantly. The FDD indicates a wide range of performance, with the highest revenue reaching $690,988 and the lowest at $157,991. The median revenue is $410,342, which may be a more representative figure as it is less influenced by extreme values.
It is important to consider factors such as location, market conditions, and the franchisee's management capabilities, all of which can impact revenue. Alloy also states that written substantiation for the financial performance representation will be made available to the prospective franchisee upon reasonable request.
Prospective franchisees should carefully review the complete Item 19 in the FDD and discuss these figures with existing franchisees to gain a more comprehensive understanding of potential revenue and profitability. They should also inquire about the factors that contribute to the success of the higher-performing locations and the challenges faced by those with lower revenues.