What was the average number of monthly memberships for Alloy franchisee facilities that were open for the entire 2024 measurement period?

According to Alloy's 2025 Franchise Disclosure Document, the average monthly memberships for franchisee facilities open for the entire 2024 measurement period was 98. This data is based on 28 franchisee facilities that were open for all of 2024. It's important to note that this is an average, and individual locations may vary. Twelve of the 28 facilities (43%) exceeded this average. The highest number of monthly memberships for a single franchisee facility was 213, while the lowest was 36, with a median of 96.

For a prospective Alloy franchisee, this information provides a benchmark for membership expectations. However, it's crucial to understand the factors that can influence membership numbers, such as location, market demographics, and the franchisee's marketing efforts. The range between the high and low membership numbers (213 and 36, respectively) indicates a significant potential variability in performance.

It is also important to consider that the FDD states that new franchisees are required to run a pre-sale membership campaign and obtain at least 75 members prior to opening. While this target exists, the actual average achieved by established locations provides a more realistic expectation for ongoing operations. Prospective franchisees should investigate what factors contributed to the success of the top-performing locations and the challenges faced by those with lower membership numbers.

Overall, while the average of 98 monthly memberships offers a general expectation, prospective franchisees should conduct thorough due diligence, considering their specific location and market conditions, to develop realistic projections for their Alloy franchise.