Who has the authority to establish, maintain, modify, or discontinue internet and electronic commerce activities related to the Alloy System?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We may establish one or more websites accessible through one or more uniform resource locators ("URLs") and, if we do, we may design and provide for the benefit of your Facility a "click-through" subpage at our website for the promotion of your Facility. If we establish one or more websites or other modes of electronic commerce and if we provide a "click-through" subpage at the website(s) for the promotion of your Facility, you must routinely provide us with updated copy, photographs and news stories about your Facility suitable for posting on your "click-through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click-through" subpage.
Any websites or other modes of electronic commerce that we establish or maintain, including the Alloy App or any app we create for the public, may – in addition to advertising and promoting the products, programs or services available at Alloy Facilities – also be devoted in part to offering Alloy franchises for sale and be used by us to exploit the electronic commerce rights which we alone reserve.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, System discussion forums and System-wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the "Alloy" name or any name confusingly similar to the Marks.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy alone has the authority to establish, maintain, modify, or discontinue all internet, worldwide web, and electronic commerce activities pertaining to the Alloy System. This includes establishing and maintaining websites and other modes of electronic commerce, such as the Alloy App.
This means that as a franchisee, you are not allowed to create your own website or online presence for your Alloy franchise. Alloy maintains control over the brand's online presence and electronic commerce activities. However, Alloy may provide a "click-through" subpage on their website to promote your specific Alloy facility. If Alloy provides this subpage, you are responsible for providing them with updated content, photographs, and news about your facility for posting. Alloy also reserves the right to specify the content, frequency, and procedure for updating your subpage.
Alloy may also establish an intranet for franchisees to access operations and marketing materials, communicate with other franchisees, and participate in system-wide discussions. You are prohibited from maintaining your own website or online presence, establishing links to Alloy's website from other sites, or using the "Alloy" name in any other website or URL. This ensures that Alloy maintains a consistent brand image and controls the online customer experience.