Where must arbitration take place for Alloy disputes?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
The arbitration must take place in the city of our then-current headquarters.
The arbitration must take place in the county where our headquarters are then located (currently, Roswell, Georgia, or such other place as we mutually agree.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, arbitration must occur in the city of Alloy's then-current headquarters. Alternatively, another section of the FDD states that arbitration must take place in the county where Alloy's headquarters are then located, which is currently Roswell, Georgia, unless both parties mutually agree to another location.
These clauses specify that the location of arbitration is tied to Alloy's headquarters, providing clarity for potential franchisees. It also indicates that there is a possibility to mutually agree to a different location. However, if a franchisee is in dispute with Alloy, they should expect that arbitration will take place in either the city or county of Alloy's headquarters, depending on which clause is enforced.
It is important to note that the FDD contains conflicting information regarding the specific location (city versus county) of Alloy's headquarters for arbitration purposes. A prospective franchisee should seek clarification from Alloy regarding which clause is currently enforced to avoid potential confusion or disputes over the arbitration location.