What is the application date for the 'STRONGER TOGETHER' trademark used by Alloy?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Mark | Application Date | Serial Number |
|---|---|---|
| STRONGER TOGETHER | 3/16/2020 | 88835839 |
| ALLOY YELLOW LOGO | 12/19/2024 | 98913541 |
| ALLOY YELLOW WORDMARK | 12/19/2024 | 98913545 |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the application date for the 'STRONGER TOGETHER' trademark is March 16, 2020. The serial number for this trademark application is 88835839. It is important to note that while Alloy has applied for registration of this trademark, it is not yet federally registered.
Alloy's FDD specifies that because the 'STRONGER TOGETHER' trademark does not have a federal registration, it may not have as many legal benefits and rights as a federally registered trademark. This means that if Alloy's right to use this trademark is challenged, franchisees may have to change to an alternative trademark, potentially increasing their expenses.
Prospective franchisees should be aware of the risks associated with using a trademark that is not federally registered. While Alloy states that there are no currently effective determinations of the USPTO or any pending proceedings that could materially affect the use of their trademarks, it is important to conduct thorough due diligence and understand the potential implications of using a trademark that has not yet been fully registered.