What is the application date and serial number for the 'ALLOY YELLOW WORDMARK' trademark?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Mark | Application Date | Serial Number |
|---|---|---|
| STRONGER TOGETHER | 3/16/2020 | 88835839 |
| ALLOY YELLOW LOGO | 12/19/2024 | 98913541 |
| ALLOY YELLOW WORDMARK | 12/19/2024 | 98913545 |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the application date for the 'ALLOY YELLOW WORDMARK' trademark is December 19, 2024, and its serial number is 98913545. Alloy indicates that it does not have a federal registration for this trademark.
Because the 'ALLOY YELLOW WORDMARK' trademark lacks federal registration, it may not have the same legal protections as a federally registered trademark. This could pose a risk to franchisees. If Alloy's right to use this trademark is challenged, franchisees might be required to switch to an alternative trademark, potentially leading to increased expenses for them.
Alloy states that an application for registration on the Principal Register of the United States Patent and Trademark Office has been filed. Prospective franchisees should confirm the status of the application and understand the implications if the trademark is not successfully registered.
It is important for potential Alloy franchisees to be aware of the trademark's status and the potential risks associated with using a trademark that is not federally registered. They should also inquire about any ongoing or potential challenges to Alloy's trademarks and how Alloy would support franchisees in such a situation.