What is the Alloy App used for?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Our System also includes a proprietary software application (the "Alloy App"), which will be customized for each franchisee. The Alloy App will provide you with tools to manage and communicate with your coaches and clients through the personal profile you build. Through the Alloy App, you will be able to build specific, video driven programs for your clients, send messages to your clients, and track each client's results.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Alloy App is a proprietary software application customized for each franchisee. It provides tools to manage and communicate with coaches and clients through personal profiles.
The Alloy App enables franchisees to build specific, video-driven programs for their clients. This feature allows for tailored workout plans that can be visually demonstrated, enhancing the client's understanding and engagement.
Additionally, the app facilitates direct communication by allowing franchisees to send messages to their clients. This feature supports ongoing interaction and personalized support. The Alloy App also allows franchisees to track each client's results, providing a means to monitor progress and adjust training programs accordingly.