Am I allowed to establish a link to any Alloy website from another website?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, System discussion forums and System-wide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the "Alloy" name or any name confusingly similar to the Marks.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees are not allowed to establish a link to any Alloy website from another website. Alloy retains control over all internet and electronic commerce activities pertaining to the Alloy system. Alloy may establish websites and provide a click-through subpage for the benefit of the franchisee's facility.
Alloy reserves the right to specify the content, frequency, and procedure for updating the franchisee's click-through subpage. These websites may be used to advertise Alloy products, programs, or services, as well as to offer Alloy franchises for sale. Alloy may also establish an intranet for operations, marketing materials, franchisee email exchanges, discussion forums, and system-wide communications.
As a franchisee, you are prohibited from maintaining your own website, advertising online in connection with your franchised business, or establishing a link to any Alloy website from another website. Additionally, you cannot establish any website or electronic commerce presence that incorporates the "Alloy" name or any confusingly similar name.