Is Alloy or its affiliates allowed to be the sole supplier of certain approved supplies for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use only such marketing materials (including any print, radio, television, electronic, or other media forms that may become available in the future) as we furnish, approve or make available, and the materials must be used only in a manner that we prescribe.
Furthermore, any promotional activities you conduct in the Facility or on its premises are subject to our approval.
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 Alloy Franchise Disclosure Document, franchisees must use only the marketing materials that Alloy furnishes, approves, or makes available. These materials include print, radio, television, electronic, or other media forms that may become available in the future. Alloy also specifies that these materials must be used only in the manner that they prescribe.
Furthermore, any promotional activities that a franchisee conducts at their Alloy facility or on its premises are subject to Alloy's approval. Franchisees are required to submit all advertising and promotional materials to Alloy prior to their use. If Alloy does not respond within 14 days after the franchisee submits the proposed advertising materials, the materials will be considered not approved.
Alloy states that they will not unreasonably withhold approval of any sales promotion materials, media, and activities, provided that they are current, in good condition, in good taste, and accurately depict the Trademarks. This indicates that while Alloy maintains control over marketing materials, they are expected to be reasonable in their approvals, focusing on maintaining brand standards and quality.