Which affiliate of Alloy has registered the Proprietary Marks with the USPTO?

According to Alloy's 2025 Franchise Disclosure Document, the affiliate APTS has registered the Proprietary Marks on the Principal Register with the United States Patent and Trademark Office (USPTO). This means that APTS, not Alloy itself, holds the official registrations for certain Alloy trademarks. As a franchisee, you are granted the right to use these marks through the Franchise Agreement, but the ownership and registration are managed by APTS.

This arrangement is further clarified by a Trademark License Agreement between Alloy and APTS, which is described as perpetual and non-cancelable. APTS is responsible for filing necessary affidavits and renewing registrations for the marks as they become due. This agreement ensures that Alloy franchisees can continue using the trademarks without interruption, as long as APTS maintains the registrations.

As a franchisee, it's important to note that you must notify Alloy of any suspected unauthorized use of the Proprietary Marks or any challenges to their validity. Alloy retains the sole right to control any legal proceedings related to the marks. While Alloy has the right to take action against infringements, they also have the right to substitute different Proprietary Marks at their discretion, and franchisees are responsible for implementing these changes at their own expense.