factual

What actions must an Alloy franchisee take before transferring their interest in the Franchise Agreement?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

which we seek to enforce this Agreement. The parties agree that each of the foregoing covenants will be construed as independent of any other covenant or provision of this Agreement.

TRANSFER OF FRANCHISE

    1. You agree that the following provisions govern any transfer or proposed transfer:
  • A. Transfers. We have entered into this Agreement with specific reliance upon your financial qualifications, experience, skills and managerial qualifications as being essential to the satisfactory operation of the Facility. Consequently, neither your interest in this Agreement nor in the Facility may be transferred or assigned to or assumed by any other person or entity (the "assignee"), in whole or in part, unless you have first tendered to us the right of first refusal to acquire this Agreement in accordance with subparagraph 11.F, and, if we do not exercise such right, unless our prior written consent is obtained, the transfer fee provided for in subparagraph 11.C is paid, and the transfer conditions described in subparagraph 11.D are satisfied. Any sale (including installment sale), lease, pledge, management agreement, contract for deed, option agreement, assignment, bequest, gift or otherwise, or any arrangement pursuant to which you turn over all or part of the daily operation of the business to a person or entity who shares in the losses or profits of the business in a manner other than as an employee will be considered a transfer for purposes of this Agreement. Specifically, but without limiting the generality of the foregoing, the following events constitute a transfer and you must comply with the right of first refusal, consent, transfer fee, and other transfer conditions in this Paragraph 11:
      1. Any change in the percentage of the franchisee entity owned, directly or indirectly, by any Owner (including any addition or deletion of any person or entity who qualifies as an Owner) that results in a 20% or more change of ownership interest;
      1. Any change in the general partner of a franchisee that is a general, limited or other partnership entity;
      1. For purposes of this subparagraph 11.A, a pledge or seizure of any ownership interests in you or in any Owner that affects the ownership of 20% or more of you or any Owner, which we have not approved in advance in writing; or
      1. Any grant of a security interest in, or otherwise encumbrance of, any of the assets or securities of you, including the Facility unless you satisfy our requirements. Such requirements may include execution of an agreement by the secured party in which it acknowledges the creditor's obligations, and agrees that in the event of any default by you under any documents related to the security interest, we shall have the right and option (but not the obligation) to be substituted as obligor to the secured party and to cure your default; and, in the event we exercise such option, any acceleration of indebtedness due to your default shall be void.

In the event of your insolvency or the filing of any petition by or against you under any provisions of any bankruptcy or insolvency law, if your legal representative, successor, receiver or trustee desires to succeed to your interest in this Agreement or the business conducted hereunder, such person first must notify us, tender the right of first refusal provided for in subparagraph 11.F, and if we do not exercise such right, must apply for and obtain our consent to the transfer, pay the transfer fee provided for in subparagraph 11.C, and satisfy the transfer conditions described in subparagraph 11.D. In addition, you or the assignee must pay the attorneys' fees and costs that we incur in any bankruptcy or insolvency proceeding pertaining to you.

You may not place in, on or upon the location of the Facility, or in any communication media or any form of advertising, any information relating to the sale of the Facility or the rights under this Agreement, without our prior written consent.

  • B. Consent to Transfer. We will not unreasonably withhold our consent to transfer, provided we determine that all of the conditions described in this Paragraph 11 have been satisfied. Application for our consent to a transfer and tender of the right of first refusal provided for in subparagraph 11.F must be made by submission of our form of application for consent to transfer, which must be accompanied by the documents we request and other required information.

Source: Item 23 — RECEIPTS (FDD pages 69–245)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, a franchisee wishing to transfer their interest in the Franchise Agreement must first offer Alloy the right of first refusal to acquire the agreement. If Alloy declines, the franchisee must then obtain Alloy's written consent for the transfer. The franchisee also needs to pay a transfer fee, and satisfy specific transfer conditions. Any attempted transfer without Alloy's prior written consent, or that doesn't comply with the terms of the agreement, will be considered void and treated as a voluntary abandonment of the agreement. This gives Alloy the right to either terminate the agreement or collect a transfer fee equal to two times the standard transfer fee. The standard transfer fee is $10,000, so non-compliance could result in a $20,000 fee.

Alloy's consent to a proposed transfer is conditional. The assignee (the party to whom the franchise is being transferred) must meet all of Alloy's then-current requirements for new franchisees and must sign Alloy's current form of franchise agreement, modified to reflect the remaining term of the original agreement. Additionally, the franchisee must have paid all amounts owed to Alloy, its affiliates, suppliers, or the landlord for the facility premises. This includes any amounts for which Alloy or its affiliates have a contingent liability.

The franchisee must also have provided all required reports to Alloy, and complied with modernization requirements as outlined in the agreement. These stipulations ensure that the new franchisee is well-qualified and that all financial obligations are settled before the transfer is finalized. This protects Alloy's brand and ensures a smooth transition.

Furthermore, the franchisee must ensure that they are not retaining or creating any security interest in the transferred property without Alloy's prior written consent, and only under conditions acceptable to Alloy. Any agreement used for the transfer is subject to Alloy's prior written approval, which Alloy states will not be unreasonably withheld. The franchisee must immediately notify Alloy of any proposed transfer and promptly submit the application for consent to transfer, along with any other required documents and information. These measures allow Alloy to maintain control over who operates under their brand and to ensure the continued success of the franchise system.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.