What action must an Alloy franchisee take if they want to use a supplier not already approved by Alloy?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use only such marketing materials (including any print, radio, television, electronic, or other media forms that may become available in the future) as we furnish, approve or make available, and the materials must be used only in a manner that we prescribe.
Furthermore, any promotional activities you conduct in the Facility or on its premises are subject to our approval.
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 Alloy Franchise Disclosure Document, franchisees must only use marketing materials that Alloy furnishes, approves, or makes available. This includes print, radio, television, electronic, or other media forms. Franchisees must use these materials only in the manner that Alloy prescribes. Additionally, any promotional activities conducted at the Alloy facility or on its premises are subject to Alloy's approval. Franchisees are required to submit all advertising and promotional materials to Alloy before use. If Alloy does not respond within 14 days after the franchisee submits the proposed advertising materials, the materials will be considered not approved.
Alloy states that it will not unreasonably withhold approval of any sales promotion materials, media, and activities, provided that they are current, in good condition, in good taste, and accurately depict the Alloy Trademarks. This suggests that franchisees have some flexibility in proposing marketing materials, but Alloy retains control over the final decision.
While the FDD excerpt focuses on marketing materials, it does not explicitly detail the process for requesting approval of suppliers for other goods or services used in the Alloy business. A prospective franchisee should ask Alloy about the specific procedure for getting a new supplier approved, including any forms, documentation, or evaluation criteria involved. Understanding this process is crucial for maintaining operational flexibility while adhering to Alloy's standards.