What action must an Alloy developer take regarding assumed names or registrations containing the Alloy name after termination or expiration?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Except as specifically permitted under any then-effective Franchise Agreement, you must take such action as may be necessary to cancel or assign to us or our designee, at our option, any assumed name or equivalent registration that contains the name or any of the words ALLOY or any other Trademark of ours, and you must furnish us with evidence satisfactory to us of compliance with this obligation within 30 days after termination or expiration of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, upon termination or expiration of the Development Agreement, a developer must take specific actions regarding assumed names or registrations containing the Alloy name. Specifically, the developer must take action to cancel or assign any assumed name or equivalent registration that includes the name "Alloy" or any of Alloy's trademarks to Alloy or its designee, at Alloy's option.
Furthermore, the developer must provide Alloy with satisfactory evidence of compliance with this obligation within 30 days after the termination or expiration of the Development Agreement. This ensures that the developer no longer uses the Alloy name or trademarks in any way that could imply an ongoing association with the Alloy brand after the agreement ends.
This requirement protects Alloy's brand identity and prevents potential confusion among customers. It is a standard practice in franchising to ensure that terminated or expired franchisees relinquish all rights to the franchisor's trademarks and trade names. A prospective Alloy developer should understand these obligations and be prepared to comply with them to avoid any legal issues after the agreement's termination or expiration.